It’s about you. What you need. What you’re trying to achieve. What will save you time. And, most importantly, what will help you use digital and communications for growth.
Having been in the B2B digital marketing and corporate communication space for over 20 years, it’s amazing how much has changed. It’s also amazing how much has remained the same.
There is no argument that technology has disrupted, and will continue to dramatically change, how companies communicate and market. As audience and stakeholder demographics change, digital marketing and communications will continue to gain prominence even in companies that have either resisted the adoption of digital marketing or undervalued its importance.
It all starts with basic marketing and communication questions:
- Why is this unique?
- What do you want to achieve?
- What are your goals?
- Who are you targeting?
- What will be considered success?
- What does the data tell you?
You then define the content and the digital tools best suited to attract new customers and serve the customers you have more efficiently. The approach and questions above predate digital, and yet they’re even more important today as people’s attention continually shortens and the media landscape becomes ever more fragmented.
Want to talk further about this? Drop me a note.
I’ll buy the coffee.