Many companies fail to effectively prepare and handle for a crisis. Its impact can cross stock price, public perception and employees. Having been involved with several crisis response situations throughout my career–chemical releases, employee deaths, activists, train derailments, inappropriate use of company email, and hurricanes–I bring an extensive background to crisis communication planning and implementation.
The American Chemistry Council’s Chemistry Business Magazine
In 2003, I co-authored an regarding the creation and use of “dark sites” in the event of a crisis. The article was published prior to an American Chemistry Council conference on crisis communications.
After this, I was invited to an American Chemistry Council conference in 2005 to present on Dow’s implementation, use and analytics of its dark site used for communication during hurricanes Katrina and Rita that struck the Gulf Coast in August of that year.
Download: Crisis Communications on the Internet
Newsletter Example – Around Dow Community Newsletter
Crisis Communication Doesn’t Always Happen in a Crisis
Part of doing crisis communication is ensuring all stakeholders are aware of plans and approaches ahead of any issue that may happen. One of the key stakeholders at a chemical manufacturing site is the community that lives nearby. A media channel we had available to us at Dow’s Midland manufacturing site was a newsletter called Around Dow. In my role as media relations manager, with responsibility for crisis communication, I developed communication plans and community information around actual and potential events. One of these stories focused on the training Dow’s emergency responders went through, along with community first responders, to be as prepared as possible in case a crisis event arose.